Heshmatollah Soroushnia; Jalal Haghighatmonfared; anahita salari
Articles in Press, Accepted Manuscript, Available Online from 13 March 2024
Abstract
Purpose: The purpose of this study is to examine the effect of green management on sustainable marketing orientation and the mediating role of social legitimacy in small and medium-sized industrial businesses, based on the resource-based view and institutional theory.
Methodology: Structural Equation ...
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Purpose: The purpose of this study is to examine the effect of green management on sustainable marketing orientation and the mediating role of social legitimacy in small and medium-sized industrial businesses, based on the resource-based view and institutional theory.
Methodology: Structural Equation Modeling (SEM) and Partial Least Squares (PLS) were utilized. The study adopted proposed criteria introduced by Hir et al. (standardized factor loading, CR, AVE, NFI, SRMR, R2) as well as new indexes CVPAT and HTMT. The mediating role was assessed through bootstrapping and variance accounted for (VAF) tests Ultimately, the F2 effect size index is analyzed.
Findings: Positive and significant relationships were found between green management, social legitimacy, and sustainable marketing orientation. Social legitimacy was identified to play a partial mediating role.
Originality/Value: This research contributes to the sustainability literature in small and medium-sized industrial businesses by incorporating institutional theory and the resource-based view. It also sheds light on the implications of greening practices and introduces new measurement methods.
Parvin Pourkermanian; Sanaz Shafiee; Maryam Haerinasab
Volume 4, Issue 3 , October 2023, , Pages 267-288
Abstract
Purpose: Due to increasing environmental pressures, green innovation has become one of the important strategic tools for sustainable development in industries. Innovation can improve the competitiveness, productivity, and economic wealth of countries. It also helps to reduce waste and environmental damage ...
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Purpose: Due to increasing environmental pressures, green innovation has become one of the important strategic tools for sustainable development in industries. Innovation can improve the competitiveness, productivity, and economic wealth of countries. It also helps to reduce waste and environmental damage to the earth, provide better products and services at a more reasonable price, and create suitable jobs for people. Therefore, the current research has been conducted to investigate the effect of green innovation methods on competitive power.Methodology: In terms of purpose, this research is applied based on the descriptive-survey research method. The statistical population consists of employees of Aref Daru Isfahan. The statistical sample of this research was estimated to be 92 employees of this company using the random sampling method. The data collection tool was a standard questionnaire. Before distribution, content and Cronbach's alpha coefficient confirmed the validity and reliability. Structural equation modelling and SmartPLS software were used to analyze the data.Findings: Based on the results, green innovation in design affects Aref Daru's competitiveness. Based on this and according to social pressures and popular institutions and governments, companies should strengthen green innovation in the organization.Originality/Value: According to social pressures and public institutions and governments, companies should strengthen green innovation in their organizations and focus on it, as well as being green as an effective feature for sustainable development and competitive advantage. In this regard, it is important to examine the different areas where green innovation can increase the competitiveness of organizations. This study aims to fill the research gap on the impact of green innovation and competitiveness in the emerging market.
