Document Type : Original Article
Author
School of Management and Marketing, Taylors University: Malaysia.
Abstract
Purpose: Today's economic environment is constantly changing, and focusing on innovation and strategic planning will improve the performance of organizations. This research aims to investigate the impact of innovation and strategic planning on organizational performance.
Methodology: To achieve the research goal, middle-level managers and employees of public sector and private sector hospitals in Mazandaran province were selected as the statistical population of this research. 63 questionnaires were collected from the participants in the study. In other words, the response rate is approximately 72.41%. Smart PLS3 software has been used for structural equation modeling to examine and test the hypotheses and examine the causal relationships of the variables in the research.
Findings: The results have shown that innovation positively and significantly affects organizational performance. The results indicate that strategic planning increases organizational performance.
Originality/Value: This study investigates innovation and strategic planning and their impact on organizational performance in hospitals because there are few previous studies in this field. By examining innovation and strategic planning, it is expected that the results of this research will help by expanding the boundaries of knowledge.
Keywords
Main Subjects
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