Ajzen, I. (1985). From intentions to actions: a theory of planned behavior. In Action control (pp. 11-39). Springer, Berlin, Heidelberg.
Ardakani, S., & Jahanbazi, N. (2019). The effect of store image on customers' purchase intention: trust and perceived risk as moderating variables. Journal of modern marketing research, 5(17), 52-73.
Baharvand, Z. (2015). The effect of perceived risk and UTAUT model variables on online shopping behavior mediated by online shopping intent and perceived trust and gender adjustment (Master Thesis, Semnan University).
Bazargan, A., Sarmad, Z., & Hejazi, E. (2002). Research methods in behavioral sciences. Agah Publications.
Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator. Journal of online information review, 32, 818–841.
Chen, Y. S., & Chang, C. H. (2014). Enhance green purchase intentions: the roles of green perceived value, green perceived risk, and green trust. Journal of management decision, 50, 502–520.
Delavar, A. (2016). Scientific and theoretical foundations of research in humanities and social sciences. Roshd Publications.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2015). Multivariate data analysis (7th ed.). Englewood Cliffs: Prentice Hall.
Han, T. I., & Stoel, L. (2016). The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel. Journal of global fashion marketing, 7(2), 89-102.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2013). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of academic marketing science, 43(1), 115–135.
Henseler, J., Ringle, C., & Sinkovics, R. (2009). The use of Partial least squares path modeling in international marketing. Advances in international marketing, 20, 277–320.
Hong, I. B., & Cha, H. S. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International journal of information management, 33(6), 927-939.
Hou, Y., & Zhang, Z. (2017). The effect of perceived risk on information search for innovative products and services. Journal of consumer marketing, 34(3), 241-254.
Khosrozadeh, S., & Heidarzadeh Hanzaee, K. (2011). The effect of the cuntry-of-origin image, product knowledge and product involvement on consumer purchase decisions. Chinese business review, 10(8), 601-615.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision support systems, 44(2), 544-564.
Lichtenstein, D. R., Bloch, P. H., & Black, W. C. (1988). Correlates of price acceptability. Journal of consumer research, 15(2), 243-252.
Mishra, J. K. (2007). Constituent dimensions of customer satisfaction: a study of nationalised and private banks. Revista tinerilor economişti, (08), 40-47.
Oh, H. (2003). Price fairness and its asymmetric effects on overall price, quality, and value judgments: the case of an upscale hotel. Tourism management, 24(4), 387-399.
Pavlou, P. A. (2012). What drives electronic commerce? a theory of planned behavior perspective. Academy of management, 4, 275-286.
Poorashraf, Y., Askarinia, M., & Namdar, E. (2017). Investigating the effective factors in purchasing counterfeit products with luxury brand in the clothing industry under study. The first national conference on accounting, auditing and management, Isfahan.
Ringle, C. M., Sarstedt, M., & Schlittgen, R. (2015). Genetic algorithm segmentation in partial least squares structural equation modeling. OR spectrum, 36(1), 251–276.
Sadeghi, A. (2019). Social participation of social capital components. Social welfare quarterly, 6(20), 67-92.
Seyed Javadin, S. (2011). Internal marketing a step to improve organizational citizenship behaviors and service quality: a research on the greater Tehran gas company. Modares journal of humanities, 14, 67-97.
Shafiq, M., Zia-ur- Rehman, M., & Rashid, M. (2013). Impact of compensation: training and development and supervisor support on organizational commitment. Journal of compensation & benefits review, 5(45), 278-285.
Smith, P. A., & Hoy, W. K. (2007). Academic optimism and student achievement in urban elementary schools. Journal of educational administration, 45(5), 556-568.
Snoj, B., Korda, A. P., & Mumel, D. (2004). The relationships among perceived quality, perceived risk and perceived product value. Journal of product & brand management, 13(2/3), 156–167.
Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of retailing and consumer services, 15(3), 179-193.
Tenenhaus, M., Amato, S., & Esposito Vinzi, V. (2004). A global goodness-of-fit index for PLS structural equation modeling. In proceedings of the XLII SIS scientific meeting, 1, 739–742.