mohammad javad hossainzadeh saljughi
Articles in Press, Accepted Manuscript, Available Online from 21 April 2024
Abstract
Objective: Organizational citizenship behavior (OCB) is one of the important concepts that has been an effective factor in the success of organizations in recent years. Despite proving the effect of OCB on the effectiveness and efficiency of the organization, the appropriate method to determine its effect ...
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Objective: Organizational citizenship behavior (OCB) is one of the important concepts that has been an effective factor in the success of organizations in recent years. Despite proving the effect of OCB on the effectiveness and efficiency of the organization, the appropriate method to determine its effect is less known. OCB is a qualitative index as an output in performance evaluation. In this article, we measure the effect of the OCB quality index on the efficiency of institutions by using the envelopment analysis method of ordinal data without compensatory properties.
Research methodology: data coverage analysis is a powerful tool for evaluating the performance of decision-making institutions, based on multiple input and output indicators that can be quantitative or qualitative. Data coverage analysis models have compensatory properties, in fact, the weakness of one index is covered by the strength of another index, and efficient institutions do not necessarily have an optimal quality level. In this article, a new method for performance evaluation including the quality index of OCB and modification of data envelopment analysis model without compensability is presented. Another feature of the proposed model is the ability to separate qualitative and quantitative indicators in the evaluation. In the presented method for ranking the institutions, the improvement of quality is simultaneously considered along with the reduction of costs without compensatory features.
Findings: In this research, ten government and public scientific-applied institutions in three cities of the country have been evaluated with the proposed model. In the evaluation, four quantitative indicators and a qualitative index of OCB were used.
Originality/scientific added value: The OCB index was measured using 1024 questionnaires, and the results show the efficiency of 7 institutions. Then, by using the proposed new method, the ranking of institutions with logical results in performance evaluation was achieved. To validate the method, the results of the proposed method have been compared with the ranking results of the hierarchical process method.
Fatemeh Ashourijirkol; Mehrdad Hosseini Shakib; Abbas khamseh
Volume 3, Issue 3 , December 2022, , Pages 338-355
Abstract
Purpose: This study aims to investigate the impact of strategic quality orientation and absorptive capacity on sustainable business growth with the mediating role of innovation.Methodology: The statistical population was all managers and experts of Shir Pegah Company in Tehran, and the sample size was ...
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Purpose: This study aims to investigate the impact of strategic quality orientation and absorptive capacity on sustainable business growth with the mediating role of innovation.Methodology: The statistical population was all managers and experts of Shir Pegah Company in Tehran, and the sample size was calculated as 207 people based on Morgan and Krejcie's table. The sampling method was simple random sampling, and data collection was done using a researcher-made questionnaire. The content validity of the questionnaire was confirmed using an expert's opinion, and Cronbach's alpha coefficient confirmed its reliability. Data analysis was performed using PLS software's structural equation modelling method.Findings: The findings showed that strategic quality orientation and absorptive capacity significantly impact innovation and sustainable business growth in Shir Pegah Company. Innovation has a mediating role in the impact of strategic quality orientation and absorptive capacity on sustainable business growth. Based on findings, companies can focus on strategic quality practices, leadership commitment, employee management, continuous improvement, company quality culture, and focus on customer needs, enabling them to achieve a high level of exploitation and exploration innovation and sustainable business growth. While growing a business and exploring exploratory innovation is not easy and requires a lot of resources for organizational learning, harnessing existing capabilities may not lead to sustainable competitive advantage.Originality/Value: The concept of strategic quality orientation is derived from the general principles of total quality management and significantly impacts sustainable business performance. Innovation is also recognized as the most crucial strategic option that can substantially increase the organization's ability to meet customers' changing needs, change technology, and maintain competitive performance. Given the research gap in previous studies, this study examines the impact of strategic quality orientation and absorptive capacity on sustainable business growth with the mediating role of innovation in the dairy industry.
