hossein norouzi; Mobina Rahmani gohar; Hossein Imanipour
Articles in Press, Accepted Manuscript, Available Online from 21 February 2024
Abstract
Purpose: Considering the changes that have happened in recent years in the business process, attention to the category of business intelligence has become an important issue. Therefore,the present study examines the effect of the competence dimensions of business intelligence on marketing performance, ...
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Purpose: Considering the changes that have happened in recent years in the business process, attention to the category of business intelligence has become an important issue. Therefore,the present study examines the effect of the competence dimensions of business intelligence on marketing performance, taking into account the mediating role of customer relationship management in tourism businesses.
Methodology: The current research has a descriptive-survey nature in terms of applied purpose. The statistical population of the research were experts and marketing managers of tourism companies in Tehran. In order to collect data, 300 questionnaires were distributed online and face-to-face using the non-probability sampling method, and 253 questionnaires were analyzed by removing distorted and indifferent questionnaires. The structural equation modeling method and SPSS 26 and Smart PLS 3 software were used for data analysis.
Findings: The findings showed that the competency of business intelligence has a positive and significant effect on marketing performance and customer relationship management plays a mediating role in this relationship. This shows that one of the ways to improve marketing performance and create a sustainable competitive advantage for managers is to use business intelligence.
Originality/Value: In today's highly competitive world, the quality and timeliness of business information in organizations determines the difference between survival and bankruptcy. Also, the great importance of business intelligence and the important role that this concept can have in improving the marketing performance of business organizations have been less discussed. Therefore, the results of the current research can lead to the improvement of the marketing performance of tourism companies by applying business intelligence.
Hossein Norouzi; Rasoul Nosratpanah; Esmaeil Esmaeilpour
Volume 3, Issue 3 , December 2022, , Pages 278-296
Abstract
Purpose: The purpose of the present study is to investigate the impact of dynamic capabilities on firm performance through the mediating role of business model innovation and sustainable competitive advantage and the role of moderating environmental dynamics.Methodology: This research is a descriptive ...
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Purpose: The purpose of the present study is to investigate the impact of dynamic capabilities on firm performance through the mediating role of business model innovation and sustainable competitive advantage and the role of moderating environmental dynamics.Methodology: This research is a descriptive survey in data collection. The statistical population of the study is companies located in Tehran province. The sample size was determined with G-Power 3 software, 222 people, and the random method was used for sampling. Two hundred eighteen questionnaires were obtained through an online survey. The research model was also analyzed based on the structural equation modelling approach with Smart PLS 3.Findings: Dynamic capabilities positively and significantly affect firms' performance, and business model innovation mediated this relationship. Perceived environmental dynamics moderated only the relationship between dynamic capabilities and business model innovation, sustainable competitive advantage, and firm performance.Originality/Value: The role of dynamic capabilities is an essential and strategic necessity for guiding, supporting, and managing resources to create a sustainable competitive advantage and achieve superior performance. The study provides critical insight for managers to abandon traditional approaches, focus on core competencies, and strengthen their position in the market.
Hossein Norouzi; Soheila Khoddami; Zahra Abidi
Volume 3, Issue 4 , December 2022, , Pages 371-386
Abstract
Purpose: This study analyzes the effect of business intelligence on firm performance by considering the mediating role of knowledge sharing, organizational innovation, and competitive advantage.Methodology: This study is descriptive correlational research. The statistical population of the research is ...
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Purpose: This study analyzes the effect of business intelligence on firm performance by considering the mediating role of knowledge sharing, organizational innovation, and competitive advantage.Methodology: This study is descriptive correlational research. The statistical population of the research is small and medium entrepreneurs in Tehran province. The method of data collection is a questionnaire. The number of items in the questionnaire is 42, the sample size is 202 questionnaires, and all have been completed correctly. Structural equation modelling and SPSS and PLS 3 software were used to analyze the data.Findings: Findings indicate that business intelligence impacts competitive knowledge sharing and firm performance, showing that managers should focus on implementing business intelligence to enhance their performance and increase their ability to respond to external risks and challenges. The findings also show that knowledge sharing impacts competitive advantage, and finally, competitive advantage impacts firm performance.Originality/Value: The study showed that business intelligence in the organization and small and medium entrepreneurs will increase performance, competitive advantage, and knowledge sharing. This research can help organizations to use business intelligence in their activities in a more specialized way.
