Pathology of Measuring and Managing Customer Satisfaction in B2B Companies

Gholamreza Tavakoli; Omid Heidari; Majid Feyz Arefi

Volume 3, Issue 3 , December 2022, , Pages 316-337

Abstract
  Purpose: This study identifies essential challenges in measuring and managing organizational customer satisfaction in B2B companies.Methodology: The research method in this study is mixed, and the statistical population includes professors, experts, and specialists in excellence and quality assurance, ...  Read More

The Relationship between the Factors Affecting Customer Satisfaction for Dairy Products with Path Analysis (Case Study: Golestan Pegah Company)

Toktam Sadat Hedayati

Volume 1, Issue 2 , September 2020, , Pages 126-139

Abstract
  Purpose: Nowadays firms are successful in making a profit in the satisfaction of our customers in target markets further efforts. Given these facts, consumers will choose goods and services more consistent with their needs and expectations. Customer satisfaction is a crucial topic in today's competitive ...  Read More