Original Article
Application of the Methodological Approach to Strategic Selection and Robust Analysis, Case Study: Deciding on the Promotion of Product Sales

Mohammadreza Mehregan; Sahar Jafari; Amir Azara; Shirin Zahedi

Volume 3, Issue 2 , September 2022, Pages 113-129

Abstract
  Purpose: The purpose of this paper is to examine the application of the methodology of strategic selection approach and sustainability analysis as a case study on decision-making about product promotion and sales promotion.Methodology: In this research, the strategic choice approach, which is one of ...  Read More

Original Article
Designing the Allocation Model by Using System Dynamics Approach (Case Study: Dairy Factory)

Ali Haji Gholam Saryazdi

Volume 3, Issue 2 , September 2022, Pages 130-149

Abstract
  Purpose: Given the increasing demand for dairy products and price fluctuations in the market in Iran, factories are looking for the proper allocation method of resources to produce each dairy product. Therefore, in this paper, by using the system dynamics approach, we analyze the dynamics of production ...  Read More

Original Article
Designing a Qualitative Model of the Micro Foundations of Dynamic Capabilities in Cloud Computing Service Providers in Iran

Afshin Ghasemi; MohammadTaghi Isaai; Reza Bandarian; Ahmad EkhtiarZadeh

Volume 3, Issue 2 , September 2022, Pages 150-159

Abstract
  Purpose: The present study seeks to provide a qualitative model of the micro foundations of dynamic capabilities in cloud computing companies in Iran. For this purpose, the micro foundations of the three areas of Sensing, seizing and reconfiguring have been extracted based on the reference model of Teece ...  Read More

Original Article
The Effect of the Functions of the Knowledge Management Maturity Triple Model on the Acquisition of Competitive Advantage Capabilities (Case study: National Petrochemical Company)

Sayyed Mohammad Reza Davoodi; Mojgan Gharibi Marzankola; Mohammadreza Hamidizadeh; Valiullah Ali Mohammadi

Volume 3, Issue 2 , September 2022, Pages 160-175

Abstract
  Purpose: Investigating the effect of the functions of the knowledge management maturity triple model (Infosys model, general model and KPMG model) on gaining competitive advantage capabilities in the National Petrochemical Company.Methodology: The purpose of applied research and data collection method ...  Read More

Original Article
Analyzing the Effect of Perceived Organizational Support on the Organizational Citizenship Behavior with the Mediating Role of Organizational Indifference

Vahid Bekhradi Nasab; Milad Ahmadi

Volume 3, Issue 2 , September 2022, Pages 176-195

Abstract
  Purpose: Nowadays, due to the increasing complexity, the issue perceived organizational support and the need for organizational citizen behavior has been considered more, while the topic of the organizational indifference is one of the factors that can compromise the competitive position of the organization. ...  Read More

Original Article
Investigating the Effect of TV Advertising Strategies on‌ Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes

Afsaneh Javan Hesar Shaneh; Naser Yazdani

Volume 3, Issue 2 , September 2022, Pages 196-212

Abstract
  Purpose: The main purpose of this study is to investigate the effect of television advertising strategies on the cognitive, emotional and behavioral dimensions of female consumers' attitudes.Methodology: Research is applied in terms of purpose and descriptive-survey in terms of implementation method. ...  Read More

Original Article
The Effect of innovative Technology Benefits and E-Commerce Using Motivations on Customer Experience and Customer Information

Zahra Bigdelou; Alireza Rousta; Farzad Asayesh

Volume 3, Issue 2 , September 2022, Pages 213-237

Abstract
  Purpose: The aim of this study was to determine the effect of technology benefits and motivations for using e-commerce on customer experience and consumer information with the mediating role of pleasure and timely use. The present study is an applied research in terms of purpose, and is descriptive-survey ...  Read More