Document Type : Original Article


1 Department of Management, Economics and Accounting, Payame Noor University, Tehran, Iran.

2 Department of Management, ,Economics and Accounting, Payame Noor University,Tehran, Iran


Purpose: The present study examines the effect of business strategy on company performance, emphasizing management ability. This research is applied in terms of purpose and the methodology of correlation, which is causal (post-event).
Methodology: The study's statistical population consists of companies listed on the Tehran Stock Exchange, using the systematic elimination sampling method. One hundred thirty-five companies were selected as a research sample in 9 years between 1390 and 1398. The method used to collect information is a library, and the relevant data for measuring variables were collected from the Codal site and the companies' financial statements and performed in the initial calculations in Excel; then, Stata software was used to test the research hypotheses.
Findings: The study results show that business strategy directly affects return on assets, company value, and operating cash flow. Management ability directly affects the relationship between business strategy, return on assets, and company value. It has an inverse effect on the relationship between business strategy and operating cash flow.
Originality/Value: The results indicate that managers' choice of business strategy can increase companies' performance with information content. It can also be said that the company's significant decision-makers should consider managers' abilities.


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