Document Type : Original Article


Department of Management, Shahrood University of Technology, Semnan, Iran.


Purpose: Developing radical innovation usually involves working with new markets and technologies, which brings high uncertainty and risk. Developing personal innovations due to high uncertainty results in unforeseen problems and happenings. The motivation of employees who are in the direction of conservatism rather than innovation is an important challenge in the growth of big corporates. This study examines how managers motivate individuals to innovate radically. Therefore, managing the motivating factors of the individual sector has an important contribution to radical innovation capability.
 Methodology: This research presents a theoretical model of managing personal motivation in individual innovation development. The model is tested and analyzed by investigating four present companies.
Findings: The findings show managers can impact the initial level of individual motivation and affect development tasks' success by assigning external aims and providing organizational support. These methods could be found at different levels: personnel, project teams, and the organization.
Originality/Value: Based on this study, it can be said that using skills and abilities in performing job tasks and promoting functional innovation is effective.


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