Document Type : original-application paper


1 Department of Cultural Management, Facuty of Management, South Tehran Branch, Islamic Azad University, Tehran ,Iran.

2 Department of Cultural Management, Facuty of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.

3 Farsan Branch, Islamic Azad University, Farsan, Iran.


Purpose: This study aimed to design a model of influential factors in creative cultural industries in Iran.
Methodology: The research method is mixed (quantitative-qualitative). The statistical population of this study included experts and professors. In the Delphi section, 108 experts were used to identify 108 experts using purposive-judgmental sampling methods, and in the expert modelling section of the Ministry of Cultural Heritage, Tourism and Handicrafts, which was about 10,000 people. According to Krejcie and Morgan's table, a simple stratified method was used to select a sample size of 384 people. The Delphi questionnaire was used to identify the factors, and the researcher-made questionnaire was used for modelling. Both validity questionnaires were confirmed, and Cronbach's alpha coefficient measured its reliability above 0.70.
Findings: The Delphi identification test was used to identify the influential factors and was screened in two stages. Finally, the experts identified the criteria gathered in the research background in 6 criteria and 16 sub-criteria affecting the creative cultural industries in 7 main criteria, and 17 sub-criteria were agreed upon. Also, the results of exploratory factor analysis were confirmed with the help of the information obtained from a questionnaire provided to experts and modelled with structural equations and LISREL software. These factors were ranked, and the criteria' importance from the first to the third were structural and human capital, required infrastructure, and government support.
Originality/Value: By generating new needs, creative cultural industries can produce new cultural consumers and increase cultural accumulation, which requires promoting cultural capital in society by intensifying cultural uses. Therefore, a model of influential factors in creative cultural industries should be designed to produce new value audiences, properly use knowledge and technology, and act purposefully to create cultural products and services.


Abdulahi Chahardeh Cheriki, E. (2016). Examination of cultural and creative industries as an economic producer and its role in the university. The fourth conference of interaction between industry and university with the approach of business improvement, Mashhad, Iran. (In Persian). Civilica.
Adler, M., & Ziglio, E. (1996). Gazing into the oracle: the Delphi method and its application to social policy and public health. Jessica Kingsley Publishers.
Aksoy, A. (2010). Creative entrepreneurship in Rotterdam (Master Thesis, Rotterdam: Erasmus University). Retrieved from
Benito, B., Bastida, F., & Vicente, C. (2013). Municipal elections and cultural expenditure. Journal of cultural economics37(1), 3-32.
Boccella, N., & Salerno, I. (2016). Creative economy, cultural industries and local development. Procedia-social and behavioral sciences223, 291-296.
Chavoshbashi, F., Fathi, S., & Zangi, B. (2016). Ranking of the components of creative and cultural industries in Iran's cultural economy. The first national creative economy conference of Islamic Azad University, Thran, Iran. (In Persian).
Chen, X., Wei, J., & Huang, X. (2010, June). Success factors of innovation in creative industry in China: case study on animation companies. 2010 IEEE international conference on management of innovation & technology (pp. 800-805). IEEE.
Cochrane, P. (2006). Exploring cultural capital and its importance in sustainable development. Ecological economics57(2), 318-330.
Cotte Poveda, A., & Pardo Martínez, C. I. (2013). Qualitative comparative analysis (QCA): an application for the industry. Quality & quantity47(3), 1315-1321.
Creswell., J. W., & Plano Clark, V. (2011). Mixed methods research [Sarabi, J., & Kiamanesh, A.  Trans.]. Ayiz. (In Persian).
Fazlagić, J., & Szczepankiewicz, E. I. (2020). The role of local governments in supporting creative industries—a conceptual model. Sustainability12(1), 438.
Green, G. P., & Goetting, A. (2013). Mobilizing communites: asset building as a community development strategy. Temple University Press.
Idris, K. (2003). Intellectual property - a power tool for economic growth. WIPO.
Jafarzadeh, M., & Motiei, M. M. (2020). Identifying the place of cultural and creative industries in the development of the soft power of Islamic Republic of Iran. The 6th national conference of modern researches in the field of humanities and social studies of Iran, Tehran, Iran. Civilica. (In Persian).
Jiuping, X., Fry, J. A., Lev, B., & Hajiyev, A. (Eds.). (2013). Proceedings of the seventh international conference on management science (LNEE, volume 241). Springer.
Mahdenjad, H., & Ashtari, H. (2016). Explaining the key role of creative and cultural industries in the economy of the 21st century. The first national conference on creative economy, Tehran, Iran. Civilica. (In Persian). 
Martinaitytė, E., & Kregždaitė, R. (2015). The factors of creative industries development in nowadays stage. Economics and sociology, 8(1), 56-71.
Mirzamani, A., Saadabad, A., & Rezaeian Fardoei, S. (2015). Identifying organizing solutions of innovation system in music industry. Journal of science and technology policy, 8(1), 2-14. (In Persian).
Phillips, R., & Shockley, G. (2010). Linking cultural capital conceptions to asset-based community development. In Mobilizing communities: asset building as a community development strategy (pp. 92-111). Temple University Press.‏
Pratt, A. C. (2010). Creative cities: Tensions within and between social, cultural and economic development: A critical reading of the UK experience. City, culture and society1(1), 13-20.‏ DOI:
Rezaei, A., & Jahanshahlou, L. (2015). The interaction of creative economy and cultural industries in creating creative cities. The first international conference on arts, crafts and tourism, Shiraz, Iran. (In Persian).
Sharifi, S. M., Saeidabadi, M. R., Estiri, M., & Hosseintabar, A. (2019). Designing a system model for training and developing human capital in creative industries. Journal of research in human resources management, 11(1), 89-116. (In Persian).
Shoal Pour Arani, S., & Kohani, A. (2015). The role of technology in developing cultural and creative industries; case study: hand-woven Persian carpets. Islamic art studies, 11(23), 115-128. (In Persian).
Siavoshi, E., Jorian, N., & Siavoshi, B. (2016). Pathology of creative industries with a user-oriented innovation approach. Specialized quarterly magazine of technology development, 13(50), 1-10. (In Persian).
Throsby, D. (2010). The economics of cultural policy. Cambridge University Press.‏
Tubadji, A., Osoba, B. J., & Nijkamp, P. (2015). Culture-based development in the USA: culture as a factor for economic welfare and social well-being at a county level. Journal of cultural economics39(3), 277-303.‏ DOI:
Turkan, A. (2020). Development of handicrafts with an emphasis on creative and sustainable industries. The second scientific research conference on psychology, counseling, educational sciences and social sciences and humanities, Monaco, France. Civilica. (In Persian).
Vakarinaite, M. (2013, August 30). Creative economy in global economic crisismaster arts, culture & society (Master Thesis, Cultural Economics and Entrepreneurship, Erasmus University Rotterdam). Retrieved from