Pathology of Measuring and Managing Customer Satisfaction in B2B Companies

Gholamreza Tavakoli; Omid Heidari; Majid Feyz Arefi

Volume 3, Issue 3 , December 2022, , Pages 316-337

  Purpose: This study identifies essential challenges in measuring and managing organizational customer satisfaction in B2B companies.Methodology: The research method in this study is mixed, and the statistical population includes professors, experts, and specialists in excellence and quality assurance, ...  Read More