The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement)

Mohammadreza Mehregan; Sahar Jafari; Amir Azara; Shirin Zahedi

Volume 3, Issue 2 , September 2022, , Pages 113-129

  Purpose: This paper examines the application of the strategic choice approach and robustness analysis as a case study on decision-making about product and sales promotion.Methodology: In this research, the strategic choice approach, a research method of soft operations research, is used to analyze, structure, ...  Read More