The Effect of Innovative Technology Benefits and E-Commerce Using Motivations on Customer Experience and Customer Information

Zahra Bigdelou; Alireza Rousta; Farzad Asayesh

Volume 3, Issue 2 , September 2022, , Pages 213-237

  Purpose: This study aims to determine the effect of technology benefits and motivations for using e-commerce on customer experience and consumer information with the mediating role of pleasure and timely use.Methodology: The present study is applied research regarding the purpose and a descriptive survey ...  Read More