Investigating the Effect of TV Advertising Strategies on Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes

Afsaneh Javan Hesar Shaneh; Naser Yazdani

Volume 3, Issue 2 , September 2022, , Pages 196-212

  Purpose: The primary purpose of this study is to investigate the effect of television advertising strategies on the cognitive, emotional, and behavioural dimensions of female consumers' attitudes.Methodology: The study is a descriptive survey in terms of implementation methods. The statistical population ...  Read More