Investigating the effect of marketing on social networks with the mental image of customers of insurance companies in Kurdistan province

Hadi Hosein Panahi; Heresh Soltanpanah

Volume 2, Issue 2 , September 2021, , Pages 153-166

  Purpose: The concepts of mental image and marketing relationships are becoming more critical for businesses. To some extent, previous studies have examined the effect of service quality and brand image on consumer behaviour, so this study aimed to investigate the relationship between social marketing ...  Read More