Investigating the Effect of Effective Factors on Actual Purchase with the Mediating Role of Purchase Intention and the Moderating Role of Iranian Product Type

Aliakbar Shahri Mejarshin; Alireza Rousta; Abdullah Naami

Volume 2, Issue 1 , June 2021, , Pages 96-115

  Purpose: The primary purpose of this study is to investigate the factors affecting the actual or final purchase of Iranian goods by evaluating the mediation effect of purchase intention and the moderating role of Iranian product type. Methodology: This research is an applied goal in terms of a quantitative ...  Read More