Business Administration
Investigating the relationship between brand experience, brand recall and brand loyalty in experiential marketing (case study: Maral Leather)

Mehdi Ajalli; Mohammad Mahdi Mozaffari; Sahar Johari

Volume 4, Issue 4 , February 2024, , Pages 369-386

  Purpose: In recent decades, research on the customer brand has taken a special place in various fields, including academic and business markets. Many researchers and executives of the company have concluded that one of the reasons for the brand's importance and value is its brand name for the customer, ...  Read More

Investigating the Relationship between SHRM and Organizational Performance by Mediating Role of Management Capability and Entrepreneurial Orientation (Case Study: Veterinary Medicine Office of Hamedan Governorate

Mehdi Ajalli; Ehsan Hemmati

Volume 3, Issue 3 , December 2022, , Pages 238-257

  Purpose: The current research investigated the relationship between strategic human resource management and organizational performance with the mediating role of managerial ability and entrepreneurial orientation.Methodology: This research is a survey regarding the data collection method. The research ...  Read More