Business Administration
Investigating the relationship between brand experience, brand recall and brand loyalty in experiential marketing (case study: Maral Leather)

Mehdi Ajalli; Mohammad Mahdi Mozaffari; Sahar Johari

Volume 4, Issue 4 , February 2024, , Pages 369-386

  Purpose: In recent decades, research on the customer brand has taken a special place in various fields, including academic and business markets. Many researchers and executives of the company have concluded that one of the reasons for the brand's importance and value is its brand name for the customer, ...  Read More