Business Administration
Investigating the effect of business intelligence competency dimensions on marketing performance considering the mediating role of customer relationship management

hossein norouzi; Mobina Rahmani gohar; Hossein Imanipour

Volume 4, Issue 4 , February 2024, , Pages 401-417

Abstract
  Purpose: Considering the changes that have happened in recent years in the business process, attention to the category of business intelligence has become an important issue. Therefore, the present study examines the effect of the competence dimensions of business intelligence on marketing performance, ...  Read More