Using Multi-Criteria Decision Models in Investigating the Key Factors of Success in Marketing and Location Branding in an Uncertain Environment

Ghasem Farajpour Khanaposhti

Volume 4, Issue 2 , September 2023, , Pages 171-183

  Purpose: In today's business environment, marketing and brand management are critical. Studies show that business owners' high and attractive skill is known by their ability to create and manage a brand. For this reason, brands are one of the most important visible assets of the organization. One of ...  Read More