Original Article
Mohammadreza Mehregan; Sahar Jafari; Amir Azara; Shirin Zahedi
Volume 3, Issue 2 , September 2022, Pages 113-129
Abstract
Purpose: This paper examines the application of the strategic choice approach and robustness analysis as a case study on decision-making about product and sales promotion.Methodology: In this research, the strategic choice approach, a research method of soft operations research, is used to analyze, structure, ...
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Purpose: This paper examines the application of the strategic choice approach and robustness analysis as a case study on decision-making about product and sales promotion.Methodology: In this research, the strategic choice approach, a research method of soft operations research, is used to analyze, structure, and create decision trees. Also, the robustness analysis technique has been used to select the final scenario accurately. A questionnaire was used to assess each scenario in the decision tree; all employees of a knowledge-based company completed 40 questionnaires. The reliability of the questionnaire was 0.89 with Cronbach's alpha index. Also, these questionnaires were aggregated using the arithmetic mean.Findings: This study presented a combined approach of strategic choice and robustness analysis to structuring and selecting the final scenario in a decision process. The proposed model was implemented in a case study on decision-making regarding a company's sales promotion strategies.Originality/Value: The current research helps structure and quantify decisions while using research techniques in soft operations, such as the strategic choice approach and robustness analysis.
Original Article
Ali Haji Gholam Saryazdi
Volume 3, Issue 2 , September 2022, Pages 130-149
Abstract
Purpose: Given the increasing demand for dairy products and price fluctuations in the market in Iran, factories are looking for the proper resource allocation method to produce each dairy product. Therefore, in this paper, by using the system dynamics approach, we analyze the dynamics of production and ...
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Purpose: Given the increasing demand for dairy products and price fluctuations in the market in Iran, factories are looking for the proper resource allocation method to produce each dairy product. Therefore, in this paper, by using the system dynamics approach, we analyze the dynamics of production and allocation of resources in a dairy factory.Methodology: Using the system dynamics approach, we analyze the dynamics of production and allocation of resources in a dairy factory.Findings: The results showed that among the variables affecting production and allocation in the dairy processing plant, the price variable is one of the most influential and essential policy variables. On the other hand, two price and fixed allocation methods were identified for input sources (raw milk) and production capacity. The modelling results showed that price-based methods are more efficient than other methods. In fixed allocation methods - allocation capacity and price allocation - allocation capacity, the amount of production is more than in fixed allocation methods - price capacity and price allocation - price capacity, but the income of products and total factory income is less due to price reduction. In addition, because of the benefits of powdered milk, the factory is moving towards more production than cheese.Originality/Value: This study uses a system dynamics approach to design an allocation model and explain the effects of different policies in the dairy industry.
Original Article
Afshin Ghasemi; MohammadTaghi Isaai; Reza Bandarian; Ahmad EkhtiarZadeh
Volume 3, Issue 2 , September 2022, Pages 150-159
Abstract
Purpose: The present study seeks to provide a qualitative model of the micro-foundations of dynamic capabilities in cloud computing companies in Iran. For this purpose, the micro-foundations of the three areas of Sensing, seizing, and reconfiguring have been extracted based on the reference model of ...
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Purpose: The present study seeks to provide a qualitative model of the micro-foundations of dynamic capabilities in cloud computing companies in Iran. For this purpose, the micro-foundations of the three areas of Sensing, seizing, and reconfiguring have been extracted based on the reference model of Teece (2007).Methodology: The research methodology is an extended case study. Due to the novelty of the research topic and the lack of a reference model, research components were collected through a review of optimal experiences and in-depth interviews with key managers of organizations. For this reason, we created a theoretical saturation by compiling a protocol of interviews and conversations with 14 senior managers of active companies in Iran's cloud computing field. Then, through qualitative content analysis, the components were extracted.Findings: In the micro-foundations of the field of Sensing, the three constructs of senior managers' intuition, the trend of consumer behaviour in countries similar to the consumer behaviour of Iran's ICT field, and the study of export opportunities differ from the results of previous research. The three construct technology knowledge transfer, best practice, and legal requirements of ISO and quality are among the categories less mentioned in earlier research. Finally, contingent strategic management, organizational strategic empathy, customer experience management, and strategic perseverance have been less studied in reconfiguring. In general, the critical role of senior managers in leading issues and creating empathy and appropriate cooperation with staff and customers as the main profile of managers has been considered to promote dynamic empowerment in organizations.Originality/Value: Due to the nature of technology and economic, political, and social governance of Iranian IT companies, it is necessary to provide a clear roadmap for this sector by identifying the micro-foundations of dynamic capabilities
Original Article
Sayyed Mohammad Reza Davoodi; Mojgan Gharibi Marzankola; Mohammadreza Hamidizadeh; Valiullah Ali Mohammadi
Volume 3, Issue 2 , September 2022, Pages 160-175
Abstract
Purpose: This study is conducted to investigate the effect of the functions of the knowledge management maturity triple model (Infosys model, general model, and KPMG model) on gaining competitive advantage capabilities in the National Petrochemical Company.Methodology: The present study contains 6 hypotheses ...
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Purpose: This study is conducted to investigate the effect of the functions of the knowledge management maturity triple model (Infosys model, general model, and KPMG model) on gaining competitive advantage capabilities in the National Petrochemical Company.Methodology: The present study contains 6 hypotheses (quantitative) and one question (qualitative). The statistical population is divided into two parts: the quantitative part includes 180 employees of the knowledge department of the National Petrochemical Company, and the qualitative part includes 10 experts from the company. The data collection tool is a questionnaire. SPSS23 and LISREL 8.80 statistical software were used to analyze the data.Findings: The results showed that the functions of the triple model of knowledge management maturity are effective in gaining competitive advantage capabilities in the National Petrochemical Company. The dimensions of the model functions (organizational processes, human resources, technology, and knowledge content) also affected the company's competitive advantage capabilities. Also, the National Petrochemical Company has higher adaptability among the triple maturity models, with the infusion model having an average of 3.62 and 72% and the KPMG and general models having an average of 3.3 and 25.2, respectively. They are in the second and third ranks.Originality/Value: Failure to pay attention to the functions of knowledge management maturity in the organization leads to the loss of intellectual capital, products, technologies, innovations, and creativity. Therefore, it is vital to study the effect of the functions of the triple model of knowledge management maturity (Infosys model, general model, and KPMG model) in gaining competitive advantage capabilities in the National Petrochemical Company.
Original Article
Vahid Bekhradi Nasab; Milad Ahmadi
Volume 3, Issue 2 , September 2022, Pages 176-195
Abstract
Purpose: Nowadays, due to the increasing complexity, the issue of perceived organizational support and the need for organizational citizen behaviour has been considered more, while the topic of organizational indifference is one of the factors that can compromise the competitive position of the organization. ...
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Purpose: Nowadays, due to the increasing complexity, the issue of perceived organizational support and the need for organizational citizen behaviour has been considered more, while the topic of organizational indifference is one of the factors that can compromise the competitive position of the organization. Therefore, it is essential to consider it. This research investigates the relationship between perceived organizational support and organizational citizenship behaviour through the role of organizational indifference as a mediation.Methodology: This research is practical in terms of purpose and is descriptive-survey and correlation type in terms of nature. The statistical population is established of employees of Isfahan Steel Tehnika Co. A library method, such as books and scientific articles, was used to collect information on the subject literature, and for measuring the model's variables, a standard, valid, and reliable questionnaire was used. The sampling method is randomized. For analyzing the data to test research hypotheses, we used inferential statistics and test structural equations in SPSS 22 and Smart Pls 2.0 software.Findings: The findings indicate that perceived organizational support is influential and effective on organizational citizenship behaviour and its dimensions. Also, perceived organizational support indirectly affects organizational citizenship behaviour through the role of organizational indifference as a mediator.Originality/Value: Analyzing the effect of perceived organizational support on organizational citizenship behaviour by emphasizing the mediating role of organizational indifference is an essential tool for translating employees' voices and considering their wants and needs, which was used for the first time in this study.
Original Article
Afsaneh Javan Hesar Shaneh; Naser Yazdani
Volume 3, Issue 2 , September 2022, Pages 196-212
Abstract
Purpose: The primary purpose of this study is to investigate the effect of television advertising strategies on the cognitive, emotional, and behavioural dimensions of female consumers' attitudes.Methodology: The study is a descriptive survey in terms of implementation methods. The statistical population ...
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Purpose: The primary purpose of this study is to investigate the effect of television advertising strategies on the cognitive, emotional, and behavioural dimensions of female consumers' attitudes.Methodology: The study is a descriptive survey in terms of implementation methods. The statistical population in this study are all female consumers of detergent and hygiene products of three brands (Golrang, Softlan, and Active) offered in OK chain stores in Tehran. The number of samples equals 384 people due to the unlimited statistical population. The sampling method is a cluster random method. The data collection tool is a researcher-made questionnaire using the Kaur & Hundal (2017) questionnaire distributed among the sample members after validation and reliability assessment. The collected data were analyzed using SPSS and AMOS software.Findings: The results showed that TV advertising strategies affect female consumers' cognitive, emotional, and behavioural dimensions. Examining the sub-hypotheses showed that repetition of advertisements, approval of celebrities, gender attractions, humorous characters, and product comparison affect female consumers' cognitive and emotional attitudes. Also, cognitive attitude affects shopping behaviour and changes consumer behaviour, and emotional attitude significantly changes shopping behaviour. Among the hypotheses presented in the research, the results showed that emotional attitude has no significant effect on female consumers' shopping behaviour.Originality/Value: TV advertising strategies will affect different dimensions of women consumers' cognitive, emotional, and behavioural attitudes towards detergents and hygiene products and lead to different shopping behaviours
Original Article
Zahra Bigdelou; Alireza Rousta; Farzad Asayesh
Volume 3, Issue 2 , September 2022, Pages 213-237
Abstract
Purpose: This study aims to determine the effect of technology benefits and motivations for using e-commerce on customer experience and consumer information with the mediating role of pleasure and timely use.Methodology: The present study is applied research regarding the purpose and a descriptive survey ...
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Purpose: This study aims to determine the effect of technology benefits and motivations for using e-commerce on customer experience and consumer information with the mediating role of pleasure and timely use.Methodology: The present study is applied research regarding the purpose and a descriptive survey regarding the implementation method. The statistical population of the study was all customers of Digi Kala Co. Due to the uncertainty of these customers, based on Cochran's formula at a level of 5% error, 384 people were selected as a sample. The sampling method was random sampling.Findings: The results showed that the usefulness of technology positively affects the user's sense of satisfaction. Technology has a positive effect on the timely use of the user. Motives for using e-commerce positively influence the user's sense of satisfaction. Motives for using e-commerce have a positive effect on the timely use of the user. The user's sense of satisfaction positively affects the customer experience. The user's sense of satisfaction has a positive effect on customer information. Timely use of the user has a positive effect on the customer experience. Timely use of the user has a positive effect on customer information. The usefulness of technology has a positive effect on the customer experience by mediating the user's sense of satisfaction. The usefulness of technology has a positive effect on the customer experience by mediating the timely use of the user. The usefulness of technology has a positive effect on customer information by mediating the user's sense of satisfaction. The usefulness of technology has a positive effect on customer information by mediating the timely use of the user. Motives for using e-commerce positively affect the customer experience by mediating the user's sense of satisfaction. Motives for using e-commerce have a positive effect on the customer experience by mediating the timely use of the user. Motives for using e-commerce positively affect customer information by mediating the user's sense of satisfaction. Motives for using e-commerce have a positive effect on customer information by mediating the timely use of the user.Originality/Value: This study investigates the relationship between the benefits of technology innovation and e-commerce using motivations with customer information and consumer experience with the mediating role of pleasure and timely use.
