original-application paper
Proposing a strategic transformation model for universities (Case study: A public university)

Zahra Bagheri; Seyed Javad Hosseininezhad; Nasser Safaie

Volume 2, Issue 2 , September 2021, Pages 116-127

Abstract
  Purpose: This study aims to implement and change the administrative system using conventional methods and build a strategic transformation model for universities.Methodology: The present research method is qualitative. By examining the organization's strategic plan, identifying the effective indicators, ...  Read More

Original Article
Providing a Framework for Implementing Agile Big Data-based Supply Chain (Case Study: FMCG Companies)

Hamed Nozari; Javid Ghahremani-Nahr,

Volume 2, Issue 2 , September 2021, Pages 128-136

Abstract
  Purpose: In recent years, with the growth of sustainable development and textual tools on information technology, supply chain agility has become a powerful tool to compete in the business environment. In such an environment, stakeholders expect digital developments and efficient tools to play a role ...  Read More

Original Article
Appraisal of the Effect of TQM and Entrepreneurship on Organizational Performance of Rangsazi Company of Iran

Mehdi Ajalli; Mohammad Mahdi Mozaffari; Mina Akbari Ghalee Jough

Volume 2, Issue 2 , September 2021, Pages 137-152

Abstract
  Purpose: This study aimed to investigate the effect of total quality management and entrepreneurship on the organizational performance of Iran Paint Company using a descriptive correlation method.Methodology: The study's statistical population was 200 employees of Iran Paint Company, 132 selected by ...  Read More

Original Article
Investigating the effect of marketing on social networks with the mental image of customers of insurance companies in Kurdistan province

Hadi Hosein Panahi; Heresh Soltanpanah

Volume 2, Issue 2 , September 2021, Pages 153-166

Abstract
  Purpose: The concepts of mental image and marketing relationships are becoming more critical for businesses. To some extent, previous studies have examined the effect of service quality and brand image on consumer behaviour, so this study aimed to investigate the relationship between social marketing ...  Read More

Original Article
Investigating the Effect of Investor Pressure on Dividend Policy

Seyed Reza Seyed Nezhad Fahim; Ayat Balali; Fereshteh Hasanzadeh

Volume 2, Issue 2 , September 2021, Pages 167-179

Abstract
  Purpose: Dividend payment decisions are one of the critical components of corporate policy and one of the most important issues in the financial literature. On the one hand, they affect companies' investments. On the other hand, many shareholders with short-term investment horizons want to distribute ...  Read More

Original Article
A Clustering of Investors' Behavior according to Their Financial, Behavioral, and Demographic Characteristics (An Application of K-means Algorithm)

Marziyeh Nourahmadi; Hojjatollah Sadeqi

Volume 2, Issue 2 , September 2021, Pages 180-194

Abstract
  Purpose: One of the issues that significantly impact how people invest is the behavioural characteristics of investors. Given the importance of this issue, investors should be able to categorize investors into different classes and recommend investments appropriate to the personality type of the same ...  Read More

Original Article
Assessing Customer Needs Using a Hybrid Technique Including QFD and DEMATEL in Fuzzy Conditions (Case Study: Service Company RAZI Industrial Town: Industrial Town Corporation Isfahan Province)

Seyed Mohammad Reza Davoodi; Mohammad Ebrahim Khatami

Volume 2, Issue 2 , September 2021, Pages 195-215

Abstract
  Purpose: In today's world, due to the increasing progress of the world in various fields, the needs and wants of customers in improving the quality of services and consumer goods have increased. These needs, which occur implicitly and explicitly, have grown significantly in all areas of industrial units. ...  Read More