Amini, M., & Rahmani, M. (2016).The role of Sepah Bank's advertising and marketing strategy on customer satisfaction,
International conference on change and transformation management. Tehran, Iran. (
In Persian).
https://civilica.com/doc/597751
Arabshahi, M., Ghafourian Shagerdi, A., Behboodi, O., & Nayebi, A. (2019). Factors influencing men's intent to buy foreign cosmetics: investigating the mediating role of consumer attitudes.
Journal of international business administration,
2(3), 87-107.
https://doi.org/10.22034/JIBA.2019.9424
Aziz, S., Ghani, U., & Niazi, A. (2013). Impact of celebrity credibility on advertising effectiveness.
Pakistan journal of commerce and social sciences (PJCSS),
7(1), 107-127.
https://www.econstor.eu/handle/10419/188078
Bakhshizadeh, A., Kordnaeij, A., K Hoseini, S. H., & Ahmad, P. (2017). The impact of attitude to TV advertising on customer loyalty toward the commercial complexes a case study of atlas mall complex in TV serial paytakht 3. Communication research, 23(88), 125-147.
Bakhtiarvand, M., & Aghamohammadi, A. (2015). Comparative commercial advertising.
Journal encyclopedia of economic law,
22(8), 97-123.
(
In Persian). DOI:
10.22067/le.v22i8.51460
Bayer, E., Srinivasan, S., Riedl, E. J., & Skiera, B. (2020). The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value.
International journal of research in marketing,
37(4), 789-804.
https://doi.org/10.1016/j.ijresmar.2020.02.002
Chowdhury, S. K., & Salam, M. (2015). Predicting attitude based on cognitive, affective and conative components: an online shopping perspective. Stamford journal of business studies, 2(6/7), 101-115.
Esfidani, M & Kimasi, M., & Ahmadi, S. (2017). A framework for determining television advertising strategies in banking.
Journal of marketing management,
3(3), 118-142. (
In Persian).
https://cbs.uok.ac.ir/article_41821.html
Esmaeilpour, M., Bahrainizad, M., & Zarei, K. (2017). Investigating the effect of celebrity endorsements in advertising on consumer attitudes toward advertising. New marketing research journal, 7(1), 1-22.
Fatemi, F. (2015). The effect of irony in advertising. Journal of applied arts, 4, 35-45.
Hassan, A. (2015). Effects of TV advertisement on consumer buying behaviour: a comparative study of rural-urban and male-female consumers. International journal of innovation and applied studies, 11(3), 608-614.
Hollenbeck, B., Moorthy, S., & Proserpio, D. (2019). Advertising strategy in the presence of reviews: An empirical analysis. Marketing science, 38(5), 793-811.
Ismail, A. R., & Melewar, T. C. (2014). Attitude of Muslim consumers toward sex appeal in advertising: A comparative study between subcultures in Malaysia.
Journal of promotion management,
20(5), 553-570.
https://doi.org/10.1080/10496491.2014.946204
Jain, S., Khan, M. N., & Mishra, S. (2017). Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior.
Journal of Asia business studies.
11(1), 4-21.
https://doi.org/10.1108/JABS-08-2015-0118
Jung, E., & Childs, M. (2020). Destination as product placement: an advertising strategy to impact beliefs and behavioral intentions.
Journal of international consumer marketing,
32(3), 178-193.
https://doi.org/10.1080/08961530.2019.1662355
Kaur, H., & Hundal, B. S. (2017). Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers.
Journal of Asia business studies,
11(4), 413-433.
https://doi.org/10.1108/JABS-08-2015-0147
Kianpour, M., & Aslani, S. (2015). The pattern of display gender stereotypes in television advertisements.
Women's studies sociological and psychological,
13(2), 171-202.
DOI:
10.22051/JWSPS.2015.2054
Kim, S. S., Lee, J., & Prideaux, B. (2014). Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty.
International journal of hospitality management,
37, 131-145.
https://doi.org/10.1016/j.ijhm.2013.11.003
Krishnakumar, K., & Radha, K. (2014). A study on relevance factor in effectiveness of television advertisements on consumer purchase decision in Salem district. International journal of business and administration research review, 1(2), 23-30.
Mohammadi, S., Darzianazizi, A., Rahimi, F., & Shafieyan, R. (2019). Explaining the effect of viral advertising on consumer purchasing behavior.
Journal of business administration researches,
10(20), 169-186.
DOI:
10.29252/BAR.2019.1325
Montazeri, A., & Jouzdani, J. (2018). Prioritization of the advertising activities of Tehran stock exchange investment companies based on investors' financial literacy using step-by-step ANP approach. Journal of applied research on industrial engineering, 5(1), 62-80.
Muda, M., Musa, R., Mohamed, R. N., & Borhan, H. (2014). Celebrity entrepreneur endorsement and advertising effectiveness.
Procedia-social and behavioral sciences,
130, 11-20.
https://doi.org/10.1016/j.sbspro.2014.04.002
Nasiri Faghir Samiei, F. (2016). Relationship between strategy (strategy) and tactics (strategy).
Management engineering bi-quarterly,
8(56), 56-58. (
In Persian).
https://www.magiran.com/paper/1533539
Netemeyer, R. G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., & Wirth, F. (2004). Developing and validating measures of facets of customer-based brand equity.
Journal of business research,
57(2), 209-224.
https://doi.org/10.1016/S0148-2963(01)00303-4
Rábová, T. K. (2015). Marketing communication of SMEs specialized in cosmetic industry in magazines for women. Procedia-social and behavioral sciences, 175, 48-57.
Roshandel Arbatani, T., Hasangholipour Yasori, T., Aghili, S. V., & Javadipour, A. (2019). Selecting media mix in advertising campaigns: the insurance industry.
Journal of business management,
11(4), 762-781.
doi:
10.22059/JIBM.2019.259779.3093
Sabbagh, A., & Ghafari, P. (2018). The effect of TV advertising on audience behavior change based on Dagmar model (Case study: LG agencies in 5 and 11 regions of Tehran).
Journal of cultural management,
12(40), 65-80.
(
In Persian).
https://jcm.srbiau.ac.ir/article_13046.html?lang=en
Shadjoo, N., Saroukhani, B., & Navabakhsh, M. (2019). A sociological study of media advertising (TV) and its impact on household goods consumption (a research in Tehran 2013).
Journal of Iranian social development studies (JISDS),
11(3), 55-64. (
In Persian).
https://www.sid.ir/en/Journal/ViewPaper.aspx?ID=719795
Shahri Mejarshin, A., Rousta, A., & Naami, A. (2021). Investigating the effect of effective factors on actual purchase with the mediating role of purchase intention and the moderating role of Iranian product type.
Innovation management and operational strategies,
2(1), 96-115.
(
In Persian).
http://www.journal-imos.ir/article_129901.html?lang=en
Sharma, S. (2013). Impact of females in making a buying decision. International journal of management and social sciences research, 2(9), 63-64.
Sonkusare, G. (2013). Impact of television advertising on buying behavior of women consumers’ [With special reference to FMCG Products] Chandrapur city. International journal of business and management invention, 2(3), 31-38.
Spáčil, V., & Teichmannová, A. (2016). Intergenerational analysis of consumer behavior on the beer market. Procedia-social and behavioral sciences, 220, 487-495.
Suki, N. M. (2014). Does celebrity credibility influence muslim and non-muslim consumers’ attitudes toward brands and purchase intention?.
Journal of Islamic marketing.
5(2), 227-240.
https://doi.org/10.1108/JIMA-04-2013-0024
Surianto, M., Setiawan, M., Sumiati, S., & Sudjatno, S. (2020). Cause-related marketing campaigns and repurchase intentions: the mediating role of brand awareness, consumer attitude and corporate image.
Management science letters,
10(14), 3235-3242.
DOI:
10.5267/j.msl.2020.6.015
Taylor, C. R., & Okazaki, S. (2015). Do global brands use similar executional styles across cultures? A comparison of us and Japanese television advertising.
Journal of advertising,
44(3), 276-288.
https://doi.org/10.1080/00913367.2014.996306
Todri, V., Ghose, A., & Singh, P. V. (2020). Trade-offs in online advertising: advertising effectiveness and annoyance dynamics across the purchase funnel.
Information systems research,
31(1), 102-125.
https://doi.org/10.1287/isre.2019.0877
Van Strien, J. L., Kammerer, Y., Brand-Gruwel, S., & Boshuizen, H. P. (2016). How attitude strength biases information processing and evaluation on the web.
Computers in human behavior,
60, 245-252.
https://doi.org/10.1016/j.chb.2016.02.057
Weismueller, J., Harrigan, P., Wang, S., & Soutar, G. N. (2020). Influencer endorsements: how advertising disclosure and source credibility affect consumer purchase intention on social media.
Australasian marketing journal,
28(4), 160-170.
https://doi.org/10.1016/j.ausmj.2020.03.002
Wu, Q. (2020, July). Research on new media advertising marketing strategy in China under the “internet+” background. Journal of Physics: Conference Series (Vol. 1584, No. 1, p. 012020). IOP Publishing.
Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V. (2020). Challenges and future directions of computational advertising measurement systems.
Journal of advertising,
49(4), 446-458.
https://doi.org/10.1080/00913367.2020.1795757
Zarei Gharkanlu, G., Moshabbaki, A., & Kordnaeij, A. (2014). Strategy of advertising media selection based on consumer behavior.
Global media journal-persian edition,
9(2), 183-196. (
In Persian).
https://gmj.ut.ac.ir/article_66513.html?lang=en
Zhang, K. Z., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: the role of browsing and impulsiveness.
Internet research,
28(3), 522-543.
https://doi.org/10.1108/IntR-12-2016-0377