Abril, P. S., Levin, A., & Del Riego, A. (2012). Blurred boundaries: Social media privacy and the twenty-first-century employee. American business law journal, 49, 63-124.
Ahmadvand, F., & Sardari, A. (2014). Surveying the effect of brand equity on consumer responses.
Scientific journal of business strategies, 11(4), 63-78. (
In Persian).
http://cs.shahed.ac.ir/article_2275.html
Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of public policy & marketing, 21(1), 3-13.
Askari Hazave, E., Kazemi, M., & Amo-Abedini, A. R. (2016). Detection of mental fatigue based on brain signal processing using fuzzy nervous system.
National conference on electrical, computer and mechanical engineering science and technology, Tehran, Iran. (
In Persian).
https://civilica.com/doc/595197/
Brown, K. M. (2006). Defining the product in a social marketing effort. Health promotion practice, 7(4), 384-387.
Cardy, R. L., Miller, J. S., & Ellis, A. D. (2007). Employee equity: toward a person-based approach to HRM. Human resource management review, 17(2), 140-151.
Delafrooz, N., Farokhbakht Foomani, A., & Khosravi, M. (2017). Specifying the social media usage among insurance companies, agents and clients (insured)’ interactions (case study: Iran insurance co.). Journal of business management, 9(2), 271-294. (In Persian). DOI: 10.22059/jibm.2017.60341
Ebrahimi, A., & Mansouri, M. (2013). Investigating the effect of brand image and service quality on relationship marketing and behavioral tendencies of customers.
Journal of business management perspective,
12(15), 153-170. (
In Persian).
https://www.noormags.ir/view/fa/articlepage/1307013/
Eid, R., & El-Gohary, H. (2013). The impact of E-marketing uses on small business enterprises' marketing success. The service industries journal, 33(1), 31-50.
Evans, D. (2010). Social media marketing: an hour a day. John Wiley & Sons.
Fragata, A., & Muñoz Gallego, P. A. (2010). The importance of perceived service quality in banking loyalty for large business customers.
Pecvnia: revista de la facultad de ciencias económicas y empresariales, universidad de león, (2010), 151-164. DOI:
http://dx.doi.org/10.18002/pec.v0i2010.768
Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Das, E. (2008). Rest in peace? brand-induced mortality salience and consumer behavior. Journal of business research, 61(10), 1053-1061.
Gruber, F. (2014). Startup mixology: Tech Cocktail's guide to building, growing, and celebrating startup success. John Wiley & Sons.
Hajialiakbari, F., & Moosavi, N. (2019). The effect of components of social media marketing activities through brand value on customer responsibility in the tourism industry.
Jounal of marketing management,
14(42), 57-76. (
In Persian).
https://jomm.srbiau.ac.ir/article_15328.html?lang=en
Han, S. L., & Sung, H. S. (2008). Industrial brand value and relationship performance in business markets—a general structural equation model.
Industrial marketing management,
37(7), 807-818.
https://doi.org/10.1016/j.indmarman.2008.03.003
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations.
Current issues in Tourism,
16(3), 211-239.
https://doi.org/10.1080/13683500.2012.662215
Kotler, P., & Lee, N. (2008). Social marketing: influencing behaviors for good. Sage.
Kotler, Ph., & Kevin, K. (2012). Marketing Management 14ed. Pearson Education Limited 2012.
Martin, G., Beaumont, P., Doig, R., & Pate, J. (2005). Branding: a new performance discourse for HR?. European management journal, 23(1), 76-88.
Saleh Nia, M., Kazemi, M., & Ahmadi Jazi, S. (2012). Effect of physical environment of hospital on its image: customer viewpoints.
Hakim health systems research journal, 15(4), 321-329.
(
In Persian).
https://www.magiran.com/paper/1101343/?lang=en
Sange, P. (2015). The fifth commandment of creating a learning organization. Industrial Management Organization Publications.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of air transport management, 66, 36-41.
Shaik, N., & Ritter, S. (2012). Social media based relationship marketing. E-Marketing: concepts, methodologies, tools, and applications (pp. 88-110). IGI Global.
Sheikhi, S., Hasanzadeh, R., & Behnia, B. (2018). Investigating the relationship between social media marketing and brand equity, brand awareness and brand image (case study: Mahan Airlines in Iran).
Fourth international conference on management criticism and analysis in the third millennium, Shiraz, Iran. (
In Persian).
https://civilica.com/doc/814231/
Skidmore, D. (2004). Inclusion: the dynamic of school development: the dynamic of school development. McGraw-Hill Education (UK).
Soltani, M., & Nategh Golestan, A. (2015). Investigating the effect of trust factors, brand satisfaction on customer loyalty of Parsian insurance company.
The first international conference on accounting and management in the third millennium, Rasht, Iran. (
In Persian).
https://civilica.com/doc/456028/
Vutete, C., & Chigora, F. (2016). The rural market and urban market integration: a marketing panacea to economic development issues of Zimbabwe. Business and economic research, 6(1), 234-247.
Wang, Z., & Kim, H. G. (2017). Can social media marketing improve customer relationship capabilities and firm performance? dynamic capability perspective.
Journal of interactive marketing,
39, 15-26.
https://doi.org/10.1016/j.intmar.2017.02.004
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: scale development & validation. Telematics and informatics, 34(7), 1294-1307.
)